Foundations of marketing /  
William Pride, O. C. Ferrell. 
 - 3rd ed. 
 - Boston :    Houghton Mifflin,    c2009. 
 - xxi, 569 p. :    col. ill. ;    27 cm. 
<br/><br/>Includes bibliographical references (p. 513-542) and indexes. 
<br/><br/><label>ISBN: </label>0618973370 
<br/><br/><label>LCCN: </label>2007940549 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>EMBA.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8