TY  - BOOK
AU  - Merrill,John Calhoun
AU  - Lee,John
AU  - Friedlander,Edward Jay
TI  - Modern mass media / 
SN  - 0673990257
U1  - 302.23   22
PY  - 1994///
CY  - New York, NY : 
PB  -  HarperCollins College Pub., 
KW  - EMBA
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -