TY  - BOOK
AU  - Percy,Larry
TI  - Strategic integrated marketing communication : :  theory and practice / 
SN  - 9780750679800
U1  - 658.802   22
PY  - 2008///
CY  -  Amsterdam ; ,  London : 
PB  -  Butterworth-Heinemann, 
KW  -  Communication in marketing
KW  -  Strategic planning
N1  -  Includes bibliographical references and index
ER  -