TY  - BOOK
AU  - Pride,William M.
AU  - Hughes,Robert James
AU  - Kapoor,Jack R.
TI  - Business / 
SN  - 9780618770915 (hbk. : library ed.)
U1  - 650   22
PY  - 2008///
CY  - Boston : 
PB  -  Houghton Mifflin Co., 
KW  - EMBA
KW  - Industrial management
KW  -  United States
KW  - Business enterprises
KW  - Business
KW  - Management
N1  - Includes bibliographical references and indexes; THE ENVIRONMENT OF BUSINESS -- TRENDS IN BUSINESS TODAY -- MANAGEMENT AND ORGANIZATION -- HUMAN RESOURCES -- MARKETING -- INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING -- FINANCE AND INVESTMENT
N2  - The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in the Ninth Edition more closely examines economics, the role of teams, customer relationship management, and globalization. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The "Your Guide to an A" passkey ensures student success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots
ER  -