TY  - BOOK
AU  -  Gupta,Anil K.
AU  -  Wang,Haiyan
TI  -  Getting China and India right : :  strategies for leveraging the world’s fastest-growing economies for global advantage / 
SN  -  9780470284247 (cloth : alk. paper)
U1  -  658.0490951   22
PY  - 2009///
CY  -  San Francisco : 
PB  -  Jossey-Bass, 
KW  -  Marketing
KW  -  China
KW  -  India
KW  -  Globalization
N1  -  Includes bibliographical references (p. 229-238) and index;  China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020
ER  -