TY  - BOOK
AU  - Pride,William M.
TI  - Marketing / 
SN  - 9780324834260
U1  - 658.8   22
PY  - 2010///
CY  - Boston, MA : 
PB  -  Houghton Mifflin, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -