TY - BOOK AU - Wheeler,Alina TI - Designing brand identity : : an essential guide for the whole branding team / SN - 9780470401422 U1 - 658.827 22 PY - 2009/// CY - Hoboken, N.J. : PB - John Wiley & Sons, KW - Brand name products KW - Branding (Marketing) KW - Trademarks KW - Design KW - Advertising KW - Brand name products N1 - Includes bibliographical references and index ER -