Designing brand identity : an essential guide for the whole branding team /
Alina Wheeler.
- 3rd ed.
- Hoboken, N.J. : John Wiley & Sons, 2009.
- ix, 310 p. : ill. ; 30 cm.
Includes bibliographical references and index.
9780470401422
2009018429
Brand name products. Branding (Marketing) Trademarks -- Design. Advertising -- Brand name products.