TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Marketing research / 
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0072837861
U1  - 658.83   22
PY  - 2006///
CY  - New York : 
PB  -  McGraw-Hill/Irwin, 
KW  - EMBA
KW  - Marketing research
N1  - Includes bibliographical references (p. 726-749) and indexes
ER  -