TY  - BOOK
AU  -  Kurtz,David L.
TI  - Principles of contemporary marketing / 
SN  -  9780324536508 (pbk.)
U1  -  658.8   22
PY  - 2008///
CY  -  Mason, Ohio : ,  [London : 
PB  -  South-Western ; ,  Thomson Learning, distributor], 
KW  -  Marketing
N1  -  Includes bibliographical references and index
ER  -