Kurtz, David L. <br/><br/>
Principles of contemporary marketing /  
David L. Kurtz. 
 - Mason, Ohio :    [London :    South-Western ;    Thomson Learning, distributor],    2008. 
 - 1 v. (various pagings) :    ill. ;    28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324536508 (pbk.) 032453650X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8