TY  - BOOK
AU  -  Solomon,Michael R.
TI  -  Consumer behavior : :  buying, having, and being / 
SN  -  9780136015963
U1  -  658.8342   22
PY  - 2009///
CY  -  Upper Saddle River, NJ : 
PB  -  Pearson/Prentice Hall, 
KW  -  Consumer behavior
N1  -  Includes bibliographical references and indexes;  Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture
ER  -