TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication / 
SN  - 020552110X
U1  - 302.23   22
PY  - 2009///
CY  - Boston : 
PB  -  Allyn and Bacon, 
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -