Vivian, John. <br/><br/>
The media of mass communication /  
John Vivian. 
 - 9th ed. 
 - Boston :    Allyn and Bacon,    c2009. 
 - xxiii, 536 p. :    col. ill. ;    27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>020552110X 
<br/><br/><label>LCCN: </label>2007052068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23