TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising : :  principles & practice / 
SN  - 0131968815
U1  - 659.1   22
PY  - 2006///
CY  - Upper Saddle River, N.J. : 
PB  -  Pearson/Prentice Hall, 
KW  - EMBA
KW  - Advertising
N1  - Includes bibliographical references (p. 575-580) and index
ER  -