Wells, William,    1926- <br/><br/>
Advertising :    principles & practice /  
William Wells, Sandra Moriarty, John Burnett. 
 - 7th ed. 
 - Upper Saddle River, N.J. :    Pearson/Prentice Hall,    c2006. 
 - xxxi, 592 p. ;    col. ill. ;    29 cm. 
<br/><br/>Includes bibliographical references (p. 575-580) and index. 
<br/><br/><label>ISBN: </label>0131968815 9780131968813 
<br/><br/><label>LCCN: </label>2005047639 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>EMBA.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1