TY  - BOOK
AU  - Jones,Susan K.
TI  - Creative strategy in direct marketing / 
SN  - 084423172X
U1  - 658.84   21
PY  - 1998///
CY  - Lincolnwood, Ill. : 
PB  -  NTC Business Books, 
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -