Jones, Susan K.,    1949- <br/><br/>
Creative strategy in direct marketing /  
Susan K. Jones. 
 - 2nd ed. 
 - Lincolnwood, Ill. :    NTC Business Books,    c1998. 
 - x, 502 p. :    ill. ;    25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>084423172X 
<br/><br/><label>LCCN: </label>97021652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84