TY  - BOOK
AU  - Engel,James F.
AU  - Warshaw,Martin R.
AU  - Kinnear,Thomas C.
TI  - Promotional strategy : :  managing the marketing communications process / 
T2  - The Irwin series in marketing
SN  - 0256082049
U1  - 658.82   20
PY  - 1991///
CY  - Homewood, IL : 
PB  -  Irwin, 
KW  - Marketing
KW  - Advertising
KW  -  Management
N1  - Includes bibliographical references (p. 738-739) and index
ER  -