Engel, James F. <br/><br/>
Promotional strategy :    managing the marketing communications process /  
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 
 - 7th ed. 
 - Homewood, IL :    Irwin,    c1991. 
 - xxv, 753 p., [12] p. of plates :    ill. (some col.) ;    24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 738-739) and index. 
<br/><br/><label>ISBN: </label>0256082049 
<br/><br/><label>LCCN: </label>90044246 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.82