TY  - BOOK
AU  - Feig,Barry
TI  - Marketing straight to the heart / 
SN  - 0814403557
U1  - 658.8   21
PY  - 1997///
CY  - New York : 
PB  -  AMACOM, 
KW  - Brand choice
KW  - Motivation research (Marketing)
KW  - Marketing
KW  -  Psychological aspects
N1  - Includes index
ER  -