Feig, Barry. <br/><br/>
Marketing straight to the heart /  
Barry Feig. 
 - New York :    AMACOM,    c1997. 
 - xi, 210 p. :    ill. ;    24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0814403557 
<br/><br/><label>LCCN: </label>96052678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice.<br/>Motivation research (Marketing)<br/>Marketing -- Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8