TY  - BOOK
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
AU  - Larre??che??,Jean-Claude
TI  - Marketing strategy : :  planning and implementation / 
T2  - Irwin series in marketing
SN  - 0256136920
U1  - 658.802   20
PY  - 1996///
CY  - Chicago : 
PB  -  Irwin, 
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and indexes
ER  -