Walker, Orville C. <br/><br/>
Marketing strategy :    planning and implementation /  
Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larre??che??. 
 - 2nd ed. 
 - Chicago :    Irwin,    1996. 
 - xxiv, 392 p. :    ill. ;    23 cm. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256136920 
<br/><br/><label>LCCN: </label>95022508 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802