TY  - BOOK
AU  - Peck,Mark A.
TI  - Integrated account management : :  how business-to-business marketers maximize customer loyalty and profitability / 
SN  - 0814403336
U1  - 658.84   21
PY  - 1997///
CY  - New York : 
PB  -  AMACOM, 
KW  - Industrial marketing
KW  - Customer loyalty
N1  - Includes bibliographical references and index
ER  -