TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing : :  concepts and strategies / 
SN  - 0395638852
U1  - 658.8   20
PY  - 1993///
CY  - Boston : 
PB  -  Houghton Mifflin, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -