Pride, William M. <br/><br/>
Marketing :    concepts and strategies /  
William M. Pride, O.C. Ferrell. 
 - 8th ed. 
 - Boston :    Houghton Mifflin,    c1993. 
 - 1 v. (various pagings) :    col. ill., col. maps ;    26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0395638852 
<br/><br/><label>LCCN: </label>92072396 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8