Bradach, Jeffrey L.
Franchise organizations /
Jeffrey L. Bradach.
- Boston, Mass. : Harvard Business School Press, c1998.
- viii, 237 p. : ill. ; 25 cm.
Includes bibliographical references (p. 219-227) and index.
087584832X
97028868
Chain restaurants -- Management.
Franchises (Retail trade) -- Management.
647.950688