TY  - BOOK
AU  - Grant,John
TI  - The brand innovation manifesto : :  how to build brands, redefine markets, and defy conventions / 
SN  - 0470027517
U1  - 658.827   22
PY  - 2006///
CY  - Chichester, West Sussex, England ; ,  Hoboken, N.J. : 
PB  -  John Wiley & Sons, 
KW  - Brand name products
KW  -  Social aspects
KW  -  Psychological aspects
KW  - Branding (Marketing)
KW  - Lifestyles
KW  -  Economic aspects
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -