Grant, John,    1964- <br/><br/>
The brand innovation manifesto :    how to build brands, redefine markets, and defy conventions /  
John Grant. 
 - Chichester, West Sussex, England ;    Hoboken, N.J. :    John Wiley & Sons,    c2006. 
 - xvii, 310 p. ;    18 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470027517 
<br/><br/><label>LCCN: </label>2006005380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Social aspects.<br/>Brand name products -- Psychological aspects.<br/>Branding (Marketing)<br/>Lifestyles -- Economic aspects.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.827