TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research / 
SN  - 9780470414361
U1  - 658.83   22
PY  - 2010///
CY  - Hoboken, NJ : 
PB  -  Wiley, 
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -