McDaniel, Carl D. <br/><br/>
Marketing research /  
Carl McDaniel, Jr., Roger Gates. 
 - 8th ed. 
 - Hoboken, NJ :    Wiley,    c2010. 
 - xxx, 693 p. :    ill. (some col.) ;    26 cm. +    1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470414361 
<br/><br/><label>LCCN: </label>2009455188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83