TY  - BOOK
AU  - Thomke,Stefan H.
TI  - Managing product and service development : :  text and cases / 
SN  - 007110755
U1  - 658.575   22
PY  - 2007///
CY  - Boston, Mass. ; ,  London : 
PB  -  McGraw-Hill Irwin, 
KW  - New products
KW  -  Management
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -