Thomke, Stefan H. <br/><br/>
Managing product and service development :    text and cases /  
Stefan Thomke. 
 - Boston, Mass. ;    London :    McGraw-Hill Irwin,    c2007. 
 - vii, 592 p. :    ill. ;    24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007110755 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products -- Management.<br/>Service industries -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.575