TY  - BOOK
AU  - Rossiter,John R.
AU  - Percy,Larry
TI  - Advertising communications & promotion management / 
T2  - McGraw-Hill series in marketing
SN  - 007053943X
U1  - 659.1   20
PY  - 1997///
CY  - New York : 
PB  -  McGraw-Hill Companies, 
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes bibliographical references and indexes
ER  -