Rossiter, John R. <br/><br/>
Advertising communications & promotion management /  
John R. Rossiter, Larry Percy. 
 - 2nd ed. 
 - New York :    McGraw-Hill Companies,    c1997. 
 - xvi, 640 p. ;    ill. ;    26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>007053943X 
<br/><br/><label>LCCN: </label>96025413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1