Hanna, Nessim.

Consumer behavior : an applied approach / Nessim Hanna, Richard Wozniak. - Upper Saddle River, NJ: Prentice Hall, 2001. - xxi, 586 p. : ill. (some col.), col. map ; 26 cm.

Includes bibliographical references and indexes.

9780130895028

99047604


Consumer behavior -- United States.

658.8342