TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials / 
SN  - 9780470131985
U1  - 658.83   22
PY  - 2008///
CY  - Hoboken, N.J. : 
PB  -  John Wiley, 
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -