McDaniel, Carl D. <br/><br/>
Marketing research :    the impact of the Internet /  
Carl McDaniel, Jr., Roger Gates. 
 - 5th ed. 
 - Cincinnati, Ohio :    South-Western,    c2002 
 - xxxii, 682, 36, 9 p. :    col. ill. ;    26 cm. +    1 computer optical disc (4 3/4 in.) 
<br/><br/> Rev. ed. of: Contemporary marketing research. 4th. c1999. 
<br/><br/>Includes bibliographical references (p. 26-36 of 3rd group) and index. 
<br/><br/><label>ISBN: </label>032412581X 
<br/><br/><label>LCCN: </label>2001020090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83