Crawford, C. Merle    1924- <br/><br/>
New products management /  
Merle Crawford, Anthony Di Benedetto. 
 - International ed. : 9th ed. 
 - Boston :    London :    McGraw-Hill Higher Education ;    McGraw-Hill [distributor],    2008. 
 - xviii, 558 p. :    ill. ;    24 cm. 
<br/><br/> Previous ed.: 2006. 
<br/><br/>Includes bibliographical references (p. 505-508) and index. 
<br/><br/><label>ISBN: </label>0071263365 (pbk.) 9780071263368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.575