TY  - BOOK
ED  - University of Leicester. 
TI  - Marketing communications : :  a university of leicester module / 
T2  - A pearson custom publication
SN  - 9781846582301
U1  - 658.802   22
PY  - 2006///
CY  - Edinburgh : 
PB  -  Pearson education ; 
KW  - dsd
KW  - Communication in marketing
KW  - Master of business administration degree
N1  - includes bibligraphical references and index
ER  -