TY - BOOK AU - Hanke,John E. AU - Wichern,Dean W. TI - Business forecasting / SN - 0135009332 U1 - 658.40355 22 PY - 2009/// CY - Upper Saddle River, N.J. : PB - Pearson/Prentice Hall, KW - Business forecasting N1 - ncludes bibliographical references and index; 1. Introduction to Forecasting -- 2. A Review of Basic Statistical Concepts -- 3. Exploring Data Patterns and Choosing a Forecasting Technique -- 4. Moving Averages and Smoothing Methods -- 5. Time Series and Their Components -- 6. Simple Linear Regression -- 7. Multiple Regression Analysis -- 8. Regression with Time Series Data -- 9. The Box-Jenkins (ARIMA) Methodology -- 10. Judgmental Forecasting and Forecast Adjustments -- 11. Managing the Forecasting Process N2 - Written in a simple, straightforward style, Business Forecasting 9/e presents basic statistical techniques using practical business examples to teach students how to predict long-term forecasts ER -