Hanke, John E., 1940-

Business forecasting / John E. Hanke, Dean W. Wichern. - 9th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. - xvii, 551 p. : ill. ; 27 cm.

ncludes bibliographical references and index.

1. Introduction to Forecasting -- 2. A Review of Basic Statistical Concepts -- 3. Exploring Data Patterns and Choosing a Forecasting Technique -- 4. Moving Averages and Smoothing Methods -- 5. Time Series and Their Components -- 6. Simple Linear Regression -- 7. Multiple Regression Analysis -- 8. Regression with Time Series Data -- 9. The Box-Jenkins (ARIMA) Methodology -- 10. Judgmental Forecasting and Forecast Adjustments -- 11. Managing the Forecasting Process

Written in a simple, straightforward style, Business Forecasting 9/e presents basic statistical techniques using practical business examples to teach students how to predict long-term forecasts.

0135009332

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Business forecasting.

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