TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan, Colin.
TI  - Strategic marketing management : :  planning, implementation and control / 
SN  - 9780750659383
U1  - 658.802   22
PY  - 2005///
CY  - Oxford : 
PB  -  Elsevier Butterworth-Heinemann, 
KW  - Marketing
KW  -  Management
KW  - Strategic planning
N1  - Previous ed.: 1997; Includes bibliographical references and index
ER  -