Wilson, R. M. S.  <br/><br/>
Strategic marketing management :    planning, implementation and control /  
Richard M.S. Wilson and Colin Gilligan. 
 - 3rd ed. 
 - Oxford :    Elsevier Butterworth-Heinemann,    2005. 
 - xii, 867 p. :    ill. ;    28 cm. 
<br/><br/> Previous ed.: 1997. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>LCCN: </label>2004116790 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802