The Impact of Pandemic Disease (Coronavirus) on E-Commerce in Egypt/ Nada Nashaat Kamal.

Supervisor:
Dr. Mohamed Mamdouh Awny

Project (M.A.)—Nile University, Egypt, 2022 .

"Includes bibliographical references"

Contents:
Acknowledgement
Declaration
Abstract
Table of Content
List of Figures
List of Tables
Chapter 1: Introduction
1.1. Background
1.2. E-Commerce Definition
1.3. The Beginning of COVID-19’s Global Pandemic
1.4 The General Impact of Covid-19 on Egypt
1.5 The Aim on this Research
1.6. Document outline
Chapter 2: E-commerce and Covid-19
2.1. Preface
2.2. The impact of COVID-19 on E-Commerce Globally
2.3. Global Trends in E-Commerce As a Result of COVID-19
2.4. Effect of Covid-19 on Consumer Behavior and E-Commerce Worldwide
2.5. Effects on different E-commerce Segments with the Most Gain or Loss Global
2.6. Futuristic Prediction on E-Commerce’s Changed Consumer Behavior
Chapter 3: Methodology
3.1. Research problem
3.2. Objectives of Research
3.3. Significance of Research
3.4. Research Method
Chapter 4: Data Gathering and Analysis
4.1 Research questionnaire
4.2 Data Analysis
Chapter 5: Findings and Conclusion
5.1 Findings and conclusion
5.2 limitations
References
Appendix

Abstract:
The ongoing digitalization in the retail industry is a process that has been going on for many years. However, the outbreak of the Covid-19 fastened the digitalization process by forcing businesses to adapt to a needed digital way of operating within a short time.
This research aims to identify the impact of the Covid-19 pandemic disease on e-commerce in Egypt as well as how it affected the consumers' decision to shop online versus offline.
Literature review of the impact globally together with an online questionnaire helped to understand to what extent the disease Covid-19 influenced the decision to shop online versus offline and how the participants' perceptions towards online shopping have changed.
In This research we were able to receive 85 valid responses from Egyptian individuals through the questionnaire. Nineteen valid responses from Egyptian companies’ questionnaire were also received.
The analyses of the received data showed the strong impact of Covid-19 on the participants’ online shopping frequencies. Since the outbreak of Covid-19. It was clear that most participants had substantial increase in their online shopping frequency.
The individual and companies’ questionnaires included various questions related to the habits changes in online buying frequency before and after the pandemic, which we conclude that e-commerce enterprises had seen a significant boost in revenues. We expect that most of these gained habits will continue after the clearance of the pandemic.
Moreover, the research offers further valuable information regarding the relationships between statements concerning the shopping experience during the Covid-19 times and demographic characteristics.

Text in English, abstracts in English.