Exploring innovation / David Smith .
Material type:
TextPublication details: London : McGraw-Hill, 2015.Edition: 3 rd edDescription: xvi, 337 p. : ill. ; 24 cmISBN: - 9780077158392
- 658.514 22
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Main library | 658.514 /SM.E (Browse shelf(Opens below)) | Available | 015047 | ||
Books
|
Main library | 658.514 /SM.E (Browse shelf(Opens below)) | Available | 015046 |
Part 1. What is innovation? 1. Introduction --
2. Types of innovation --
3. Theories of innovation --
Part 2. What does innovation involve? --
4. Sources of innovation --
5. The process of innovation --
6. Value capture --
7. Intellectual property rights --
Part 3. How do you manage innovation? 8. Innovation strategy --
9. Technological entrepreneurs --
10. Funding innovation --
11. Managing innovation --
Part 4. Developments in innovation. 12. Innovation offshoring --
13. Green innovation --
14. National innovation systems.
This edition provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some the biggest developments in innovation.
There are no comments on this title.