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Business Research Methods/ H K Dangi, Shruti Dewen.

By: Contributor(s): Material type: TextTextPublication details: Delhi Cengage Learning India Pvt. Ltd. 2016Description: 379P.: ill; 24cmISBN:
  • 9788131529607
Subject(s):
DDC classification:
  • 20 658.403072
Online resources:
Contents:
Chapter 1 Introduction to Business Research Methods Chapter 2 Research Design Chapter 3 Measurement Scales Chapter 4 Data Collection Method Chapter 5 Questionnaire Design Chapter 6 Sampling Design Chapter 7 Field Work and Data Preparation Chapter 8 Preliminary Data Analysis Chapter 9 Hypothesis Testing Chapter 10 Analysis of Variance (Anova) Chapter 11 Correlation and Regression Chapter 12 Multivariate Data Analysis Chapter 13 Report Writing and Presentation Chapter 14 Ethics in Business Research Appendix: Selected Statistical Tables Bibliography Index
Summary: Business research methods presents terms and techniques of research in a simple and crisp manner. The aim of the book is to present research methods covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students. The book covers topics related to complete research process from problem identification to report writing. The book also provides a wide range of real-life examples and illustrations.
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Item type Current library Call number Status Date due Barcode
Books Books Main library 658.403072/DA.B (Browse shelf(Opens below)) Available 015037

Chapter 1 Introduction to Business Research Methods

Chapter 2 Research Design

Chapter 3 Measurement Scales

Chapter 4 Data Collection Method

Chapter 5 Questionnaire Design

Chapter 6 Sampling Design

Chapter 7 Field Work and Data Preparation

Chapter 8 Preliminary Data Analysis

Chapter 9 Hypothesis Testing

Chapter 10 Analysis of Variance (Anova)

Chapter 11 Correlation and Regression

Chapter 12 Multivariate Data Analysis

Chapter 13 Report Writing and Presentation

Chapter 14 Ethics in Business Research

Appendix: Selected Statistical Tables

Bibliography

Index

Business research methods presents terms and techniques of research in a simple and crisp manner. The aim of the book is to present research methods covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students.

The book covers topics related to complete research process from problem identification to report writing. The book also provides a wide range of real-life examples and illustrations.

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