Business economics / Rob Dransfield.

Includes bibliographical references and index.

Introduction to economics for business -- Quantitative analysis for economists -- How markets work! -- Costs and revenues -- Different types of market structures -- Business strategy in an economic context -- Government regulation and competition -- The wider role of government in the economy -- Economic ideas and policy -- Economic indicators -- The international economy -- The economics of globalization -- Money, banking and finance -- Government fiscal policy -- Green economics -- Business in the economy -- Financial planning and investment appraisal.

The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.

This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which `green' perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas.

Replete with illuminating case studies, and benefitting from features such as activities, review questions and further reading, Business Economics introduces the theory and practice of economics for non-specialist students new to the topic.