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Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 2009.Edition: 2nd edDescription: x, 552 p. : ill. ; 25 cmISBN:
  • 9781856176170
Subject(s): DDC classification:
  • 658.802   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.802 / GI.S 2009 (Browse shelf(Opens below)) 1 Available 011857
Browsing Main library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8002854678 / CH.E 2008 eMarketing excellence : 658.802 / DA.M 2010 Marketing communications : 658.802 / DI.M 2008 Marketing planning : 658.802 / GI.S 2009 Strategic marketing planning / 658.802 / HO.M 2006 Marketing planning : 658.802 / HO.M 2008 Marketing strategy and competitive positioning / 658.802 / JO.G 2003 Global marketing :

Previous ed.: 2003.

Includes bibliographical references and index.

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